Welcome to the behind the scenes look at our latest #FabForAll campaign, the Swim Edition, where both our employees and brand ambassadors are the models. The photoshoot took place at the JustFab Headquarters where all employees (wait, models we mean) were pampered with a hair & make-up team, mimosas, and yummy treats.
Lights, camera, music, and of course, sunscreen were present throughout the day. The warm and blissful Southern California sun graced us with its magical presence, which was just enough to get us ready for swim season. But wait – is there such thing as swim season? We asked questions, shared memories, and told tales of the “good” and “bad” days in swim because let’s face it, we’ve all had them. It was an empowering moment for everyone – our models, cameramen, hair and make-up artists, directors and all.
A really important takeaway from this shoot was how each model, no matter the size or age, has at some point, experienced the same insecurities and dread that comes with swim season. We’re happy to be part of that change and to give a more positive meaning and connotation to this time of year. Afterall, summer is all about having fun!
Be sure to share in the comments below and let us know YOUR thoughts on what it means to be swim-ready, and tell us what you think of our latest campaign!