Behind The Scenes: An Exclusive Look At Our July Campaign

11th Jul 2017

Right now, we’re all about the ‘90s. In our latest JustFab campaign, we’re finding all new inspiration from throwback-worthy layers, soft pinks and shining metallics. Because great style is made to be remembered.

We’re taking you behind the scenes of our July photo shoot—read on to learn more!

We shot our July campaign over two days on the streets of Los Angeles, which gave our collection and campaign. Day 1 saw us at La Cienega Gallery Row and on day 2 we shot along Melrose Avenue. From shooting next to a tire shop with walls covered in graffiti to Metropolis with its vintage lettering and mirrors, on top of a Mustang convertible or in front of iconic Los Angeles restaurant El Coyote, we went for a true ‘90s, style on the streets feel.

Our models, Jennie and Ruby, totally rocked all of our big trends for the month, including metallic, conversational prints, army green, florals and, of course, ‘90s layering! They were definitely troopers as we waited for the morning clouds to give way to PM sunshine.

After checking this out, aren’t you totally ready to go back to the ‘90s—or at least to incorporate some of these trends into your current wardrobe? We know we are! Shop our July collection here.

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