Behind The Scenes: An Exclusive Look At Our April Campaign

4th Apr 2017 / By Guest Contributor


A soft ocean breeze … the tide rolling in … sun on your face and sand in your hair. Our April campaign captures the essence of seaside chic with crisp whites, soothing blues and pops of coral—they’re definitely just what this vacay ordered.

We’re taking you behind the scenes of our April shoot—read on to find out more!

We shot on a beautiful sunny day in Malibu (tough life, right?) at the Wave House, which was designed by architect Harry Gesner. From a collection of surfboards spanning different generations to a panoramic view of the ocean, this was the perfect spot to show off our seaside-worthy campaign. Models Michaela Kocianova and Tara Lynn showed off sleek menswear-inspired shirts, pretty sundresses, our newest denim and more while we photographed them on a deck that looked out over the water. Most of our beach shots were captured later in the day once the tide receded.

After checking this out, aren’t you totally ready to seas the day? We know we are! Shop our April collections here.

Facebook Comments
Shop this story
Leave a Comment
  • Editor's Picks
    • Women’s Equality Day: Meet The Jeaniuses
      In honor of Women’s Equality Day, meet 5 women whose hard work and success has inspired us to highlight their journey… Martie Haselton, Professor of Psychology and Communication at UCLA, author of "Hormonal"  Adaptive decision maker, researching the effects of women's hormone cycles, author of Hormonal. My Jeanius is challenging stereotypes about women. What did you… Read More
      23rd Aug 2018
    • July <span>#</span>WCW Style Spotlight
      It’s high summer and our JF girls are killing it in their fave JustFab pieces. From slides to strappy lace-ups and weekender bags, we LOVE seeing how each of you style our latest product. Scroll below for a fresh does of outfit inspo! Leave a comment below and tell us which looks you loved most.… Read More
      24th Jul 2018
    • GoldynGlow X JustFab: The Easiest Recipes For Irresistible Glow
      If your summer's been filled with late nights and too much fun in the sun, then your skin might be feeling less fabulous than your social life. Luckily, we've got our friends at GoldynGlow to help you get your shine on so you can continue to live your BEST life with a natural, fuss-free beauty… Read More
      13th Aug 2018
    Related Posts