A soft ocean breeze … the tide rolling in … sun on your face and sand in your hair. Our April campaign captures the essence of seaside chic with crisp whites, soothing blues and pops of coral—they’re definitely just what this vacay ordered.
We’re taking you behind the scenes of our April shoot—read on to find out more!
We shot on a beautiful sunny day in Malibu (tough life, right?) at the Wave House, which was designed by architect Harry Gesner. From a collection of surfboards spanning different generations to a panoramic view of the ocean, this was the perfect spot to show off our seaside-worthy campaign. Models Michaela Kocianova and Tara Lynn showed off sleek menswear-inspired shirts, pretty sundresses, our newest denim and more while we photographed them on a deck that looked out over the water. Most of our beach shots were captured later in the day once the tide receded.
After checking this out, aren’t you totally ready to seas the day? We know we are! Shop our April collections here.