A BTS Look At Our Spring Campaign

9th Mar 2017

Our spring campaign captures the easy breezy essence of the season. Think feminine and flowy silhouettes in blooming prints, vibrant colors, and textured embellishments that pop. So, what better place to serve as our warm-weather backdrop than the beaches and cityscape of Mexico!?

The crew started on the sandy and serene beaches of Celestun with models Michaela Kocianova and Tara Lynn. With the sun high and the tide low, we began to shoot our first swim collection. (Yay for JF Swim!) From the beach, we moved to the bold and bustling streets of Merida where the colorful historic buildings that lined the streets perfectly complimented the punchy hues of our latest collection. Pompom and tassel embellishments made a stylish splash that rivaled the rich energy of the city. Here, spring was in full bloom!

Spring is all about effortless style that’s both versatile and bold. We hope this campaign and collection can serve as the ultimate style inspiration that both inspires and motivates you to take your wardrobe to the next level this season. Happy shopping!

Facebook Comments
Shop this story
Leave a Comment
  • Editor's Picks
    • Style Inspo: Our Rocking Ballerina, Chloe Lukasiak From Dance Moms
      Seductive and sexy meets rebellious and raw. Our new Rocking Ballerina collection blends these together effortlessly—and our Rocking Ballerina muse, Chloe Lukasiak from Dance Moms, gracefully embodies what this collection is all about. We sat down with her to talk about her favorite styles from the collection, what makes her feel confident and, of course,… Read More
      13th Sep 2017
    • The Perfect Boot That’ll Take You From Summer To Fall
      The transitional season is here and dressing for it can be tricky. It’s still quite hot out, meanwhile the fashion world is in full fall swing. Not to worry, all your wardrobe needs is the perfect boot. The right boot can easily lend a fall feel to your summer ensemble, making for the perfect in-between-season… Read More
      10th Aug 2017
    • Say “I Do” To These 4 Wedding Looks
      Summer wedding season always equals a mad dash to figure out what to wear. But never fear! Our team of JustFab Personal Stylists have four chic, easy-to-wear wedding looks so good, you’ll ALMOST upstage the bride. GO BOLD Styled by Brisa D, @love2_bchic Look Name: All About Orange Just because you’re not the bride doesn’t… Read More
      15th Jun 2017
    Related Posts