A BTS Look At Our Spring Campaign

9th Mar 2017


Our spring campaign captures the easy breezy essence of the season. Think feminine and flowy silhouettes in blooming prints, vibrant colors, and textured embellishments that pop. So, what better place to serve as our warm-weather backdrop than the beaches and cityscape of Mexico!?

The crew started on the sandy and serene beaches of Celestun with models Michaela Kocianova and Tara Lynn. With the sun high and the tide low, we began to shoot our first swim collection. (Yay for JF Swim!) From the beach, we moved to the bold and bustling streets of Merida where the colorful historic buildings that lined the streets perfectly complimented the punchy hues of our latest collection. Pompom and tassel embellishments made a stylish splash that rivaled the rich energy of the city. Here, spring was in full bloom!

Spring is all about effortless style that’s both versatile and bold. We hope this campaign and collection can serve as the ultimate style inspiration that both inspires and motivates you to take your wardrobe to the next level this season. Happy shopping!

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