A BTS Look At Our Spring Campaign

9th Mar 2017


Our spring campaign captures the easy breezy essence of the season. Think feminine and flowy silhouettes in blooming prints, vibrant colors, and textured embellishments that pop. So, what better place to serve as our warm-weather backdrop than the beaches and cityscape of Mexico!?

The crew started on the sandy and serene beaches of Celestun with models Michaela Kocianova and Tara Lynn. With the sun high and the tide low, we began to shoot our first swim collection. (Yay for JF Swim!) From the beach, we moved to the bold and bustling streets of Merida where the colorful historic buildings that lined the streets perfectly complimented the punchy hues of our latest collection. Pompom and tassel embellishments made a stylish splash that rivaled the rich energy of the city. Here, spring was in full bloom!

Spring is all about effortless style that’s both versatile and bold. We hope this campaign and collection can serve as the ultimate style inspiration that both inspires and motivates you to take your wardrobe to the next level this season. Happy shopping!

Facebook Comments
Shop this story
Leave a Comment
  • Editor's Picks
    • Our Stars And Shoes Align: Your May JustFab Horoscope
      On the hunt for the perfect summer shoes? We’ve got you, girl! Read on for your May horoscope—and the shoes to match! GEMINI – HUNTLEY IN YELLOW You’re known for trying to do it all (in style, of course). This month, let others help you and accept that, sometimes, it takes a village to make… Read More
      2nd May 2017
    • Behind The Scenes: An Exclusive Look At Our May Campaign
      Breezy, flowing silhouettes. Exotic prints. Lush, island-inspired greens. It’s definitely time to take to the tropics. And that’s exactly what we did for our latest JustFab campaign, which took us all the way to the beautiful island of Oahu in Hawaii! We’re taking you behind the scenes of our May shoot—read on to learn more! Shooting… Read More
      1st May 2017
    • What We’re Packing In Our Weekend Bag
      It’s heating up outside, and we bet you can’t wait to feel the warmth of the sun on your skin! This spring, our JustFab Personal Stylists are all about showing off shoulders with romantic blouses, getting footloose in heeled sandals and flouncy dresses, and taking your spring basics to a whole new level. Grab your… Read More
      24th Apr 2017
    Related Posts