What rhymes with BetchesXJustFab? A trendy venue in West Hollywood, customized cocktails, a decked out Holiday Season photobooth, emoji pillows… and shoes, lots of shoes. Clearly, we don’t know how to rhyme, but we sure know how to throw an epic party. JustFab & Betches celebrated their partnership with a celeb-filled LA launch event, hosted by Betches founders Jordana Abraham, Samantha Fishbein and Aleen Kuperman. The BetchesXJustFab collection launched earlier in October – a mix of classic shoe silhouettes, cozy winter wear and accessories.
You might wonder why we collaborated with Insta famous account Betches.“For JustFab, partnering with Betches just makes sense – we are at the forefront of using technology to better understand our customers’ needs and serve them with the right products, styling, trend information, and fashion & lifestyle content. Betches provides its customers with just that, along with a healthy dose of humor. It’s a platform where you can have fun with fashion and lifestyle content, and laugh with your friends over how relatable it really is. That’s exactly the type of partnership we want to offer our customers,” commented Traci Inglis, Chief Marketing Officer of TechStyle, JustFab’s parent company.
In celebration of this collaboration celebs and VIP’s flocked to The Doheny Room in West Hollywood for the ‘best party ever.’ Celebrities in attendance included Johnny Wujek, Brittany Furlan, Miguel’s Fiancé Nazanin Mandi, Jaqueline MacInnes Wood, Sabina Gadecki, Renee Olstead, Logan Browning, Kara Royster, Diamond White, Lilimar Hernandez, Greer Grammer, Hazel-E and more
Photographer Credit: Jonathan Leibson/Getty Image