For our November addition of our #FABforALL campaign we really wanted to get personal with our fab fans. We wanted to share with them experiences they can relate to- woman to woman. That’s why we asked three women from within our company to talk about a time in their life when they had a defining style moment that helped them build their style confidence.
Nicolette, Alvina, and Cecilia showed up to the JustFab headquarters ready to carry on with their usual workday, but instead ended up bravely sharing their style experiences as part of this campaign. We of course made it fun for them and what would normally be a day of meetings and emails, became more like a day of pampering! (Laptops on site for the occasional email of course!) We had a hair and makeup team as well as stylists that all helped to showcase their own individual style and look.
With Beyonce blaring in the background and a lot of laughs and dancing on set, the tough topic at hand didn’t seem so hard to share. These women, our JustFab employees working to inspire and bring excitement and confidence to other JustFab girls all over the world.
Every woman has gone through a similar time in their life where they felt insecure, or invisible even. Fashion is a tool so many of us use to help carve out a sense of identity for ourselves, it can build us up, or it can tear us down if we let it. #FABforALL is all about taking the fashion power back and proving that style isn’t something that’s reserved for runway models, but something that can be utilized by women of every shape, color, and size.