Amsterdam: The Making Of Our Fall Campaign

6th Sep 2016 / By Guest Contributor

Get swept away to Amsterdam as you go BTS of JustFab’s fall campaign. This Dutch city is full of charm and inspiration- from the bustling cobblestone streets filled with bicycles and food trucks to the crisp countryside where historical windmills are the norm. What better place to serve as our Autumn backdrop?

BTS Amsterdam

We began by shooting Candace Huffine and Dutch model, Iris Van Berne in the colorful city center where chic street-wear is essential. For this, we styled them in bold prints, rich hues, and boots and booties in a mix of faux suede and faux leather. We really wanted to capture the essence of the city girl with the reinvented rebel look- full of attitude and sass!

Amsterdam: The Making Of Our Fall Campaign

For Day two we shot on a houseboat along one of Amsterdam’s many canals and then moved to the Eye Film Institute. For these settings we drew upon the polished, working girl vibe. She’s a jet-set girl with a lux style that can keep up with her every move- think faux fur and shearling trims, lush faux suede, and long jackets.

To round out our fashion escapade, we visited the Schoolmeester paper mill located in the countryside. It was here that we went all out with lush layers and cozy fabrics. Candace and Iris were styled in plaid tunics, lightweight vests, and an array of jackets and boots to really capture the essence of fall in the countryside.

Amsterdam: The Making Of Our Fall Campaign

Amsterdam aside, our fall collection is suited for both the jet-set city girl, as well as the laid-back beauty from the country. Our autumn style is all about rich color palettes and warm textures that were meant for layering. So as the leaves begin to fall, and the temperatures begin to drop, we look forward to seeing you rock the latest in JustFab! Shop our Fall styles now!

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