After we launched our clothing line in 2015, one piece of feedback was clear, we needed to add plus size to our assortment. That’s why we are excited to introduce our brand new Plus Size Capsule Collection: a line of the must-have trends, now available up to size 3x. Go behind the scenes and learn how we are developing our newest line!
Design Studio
Our in-house team of designers meticulously design every look. Designer Leticia Banuelos shares, “My main objective is to make the person feel special and good about themselves when wearing our clothes. It must be flattering, comfortable to wear, and fit well.”
Fit Party
Once the clothing samples are created, we put them on plus size women to find the perfect fit. For the launch of our capsule collection, we invited customers and employees to a fitting party in our office. They had the opportunity to try on some of the pieces and give the designers feedback.
Ceci Garcia, who participated as an employee fit model, shared, “After seeing what’s to come and being able to try out some of the new plus size styles, it’s exciting to be a part of a movement that’s embracing curves.”
Launching The Final Product
The final product is brought into our inventory, shot for the website, and then available for purchase.This is only the beginning. We plan to add more styles to our collection throughout the rest of 2016, which means more of the fashion you’ve been wanting. Even more exciting? We are styling custom, head-to-toe looks with shoes, bags, and jewelry, so you can fill your closet with all of the spring and summer styles you love!
“I’m excited to see our customer’s reaction to the product. We are offering her stylish pieces at a great price,” shared Designer Traci Watamura.
What’s Next?
As we develop new products, we would love to hear from you: Tag us on your Insta selfies when you’re rocking your favorite styles, message us on Facebook, Twitter, and let us know: What are you loving? What could we do better? How can we make our Plus Collection the best around, and keep you looking fabulous 24/7? Make sure to use #JustFabPlus.
Shop the Collection today and let us know what you think!
