Summer Is Here And So Is My New Collection

12th Jun 2012 / By Guest Contributor


For some reason this year, it seems like summer took FOREVER to arrive. Just because here in Los Angeles we (not my clients, mind you) wear faux fur in June, that doesn’t mean we don’t want to rock our hottest summer trends ASAP after a harsh blistery winter. I think part of my excitement for the season was because I knew I’d be designing and collaborating with my friends at JustFab again. And I couldn’t wait to release another fab collection– just for YOU!

My last collaboration with JustFab was my holiday collection. This collection was classy, formal and totally appropriate for all your festive functions. This time, I’ve completely switched gears, and I’m SO excited. I envisioned a collection that would grab your attention and bring out your unique sense of self. So I took my favorite summer trends, mixed them together, combined them in unexpected ways, and created the freshest styles you’ve seen yet!

This collection is an eclectic blend of some of the season’s biggest trends. So many fun, unexpected and non-traditional colors and textures really popped on the runways this year. I wanted to take the best of the best and incorporate them into my collection: nautical stripes (who doesn’t fantasize about that weekend sailing trip!?), bright neon hues, pretty floral prints, the “Americana” feel-good vibe and natural organic accents. Then I found a way to make them work together. The result: fabulous wearable pieces that really pop. Every piece is a statement piece, so make one the conversation-starter of your warm-weather wardrobe.

It all came together and really really clicked for me at the collection’s photo shoot. We plunked amazingly gorgeous models down smack dab in the center of Malibu Creek Park. Definitely not the typical place to see neon bags and classic, sexy cars. The combo of the girls’ effortless beauty, the collection’s colors and nature’s textures came together in one of my favorite JustFab shoots to date. I asked to keep the car but….maybe next time. (Yes, I did keep a purse or two or three.)

With three distinct themes, there’s definitely a lot going on in this collection, but I absolutely love love love how it all fell into place. You will, too!

So ladies, get those toes painted, get that organic spray tan, and make this collection your own! I hope you love it as much as I do, and I hope you feel as beautiful in it as I know you are!

XX,

Jess

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