Tag Archives: Abbey Dawn


It’s officially Spring! It may not be sunny and warm just yet, but the air is filled with Spring Break plans, weekend getaways, and of course, shopping for dresses & sandals. To help you gear up for your next getaway, we’re giving you a chance to be 1 of 3 winners to win 2 of your favorite JustFab styles!

Look what I found! It’s video footage of Avril Lavigne’s private performance at her launch party in Hollywood earlier this month. She sang four of her chart-topping hits to a packed house at The Viper Room to celebrate the exclusive debut of her Abbey Dawn shoe and handbag collection on JustFab.com. Today we have another exciting fashion milestone to commemorate: select Abbey Dawn apparel is now available on JustFab.com at members-only prices! From devil-horned hoodies and slogan tees to graphic-print tanks and cocktail dresses, you can wear Avril’s edgy designs from head to toe! So to get you in the mood (and to please those who were bummed that they missed the show), I encourage you to watch her intimate concert and rock out as if you were standing in the front row. Then you can shop your heart out. And be sure to let us know what you thought of her performance and the collection!

Avril Lavigne’s new collection of Abbey Dawn shoes and handbags is a hit on JustFab.com! Styles are flying off the shelves faster than you can say ‘What the hell?!‘ From studded high heels and graphic-print flats to tough boots and bold handbags, these stage-worthy accessories are making us fall to pieces! But we knew you’d love the pop star’s super rock ‘n roll, super edged-out styles. The question is: what does the ‘Wish You Were Here‘ singer think about her punk designs? Watch her ‘Give ‘Em The Boot‘ video now to find out!

Check out the JustFabulous online exclusive premiere of the Abbey Dawn by Avril Lavigne lookbook. Shot at the legendary Roosevelt Hotel in Hollywood, Avril gives us an up close sneak peek at the styles launching on Tuesday! As a valued reader of our blog, we wanted to give you exclusive access to preview the launch of Avril’s edgy collection of shoes and handbags before anyone else! Oh, and BTW, if you sign up now for early access, you can shop Abbey Dawn 24 hours before everyone else! Enjoy and be sure to tell us which styles you love the most!

The exclusive debut of Avril Lavigne’s new collection of Abbey Dawn shoes and handbags on JustFab.com is less than a week away! To satisfy your craving for wicked cool style and quality time with the pop princess, I’ve got another video for your viewing pleasure. Avril takes you behind the scenes of her amazing photo shoot at the iconic Roosevelt Hotel in Hollywood. She shows off  styles from the collection and dishes the dirt on what influenced her designs and how they relate to the Abbey Dawn apparel line. Watch now to go on set and get the inside scoop!

I don’t know about you, but around here we’re counting down the days until Avril Lavigne’s new line of Abbey Dawn shoes and handbags launches exclusively on JustFab.com. Only 14 to go! In the meantime, we were excited to learn that the singer-songwriter-apparel designer was ranked No. 84 on VH1’s list of the 100 Greatest Women In Music from 1990 until now. It’s no wonder she’s among this esteemed group that includes Madonna, Celine Dion, Mariah Carey and Cher. Avril has managed to parlay her punk-rock sound into a lasting music career and her matching sense of style into a lucrative fashion brand. So what makes the ‘What The Hell’ crooner so complicated? Find out for yourself by watching her video where she reveals the prized possessions stashed inside her handbag.

Vote The Best Damn Outfit

The Best Damn Outfit submissions are in! We’ve received more than 1,300 entries, and they look fabulous! As always, we are in awe at how creative and stylish our fans are. Now it’s time for you to tell us who is rocking your favorite looks! Two grand-prize winners will celebrate the debut of Abbey Dawn shoes and handbags with a VIP trip to Hollywood that includes round-trip airfare, accommodations and VIP access to a private performance by Avril Lavigne. The best part…you all get to help us decide who is worthy of this rockstar prize! So get that mouse ready and vote now! Also be sure to check out the exclusive sneak peek of the collection, which launches March 13 only on JustFab.com!

Enter Best Damn Outfit Contest

We recently launched an Abbey Dawn contest on Facebook and you should enter! As previously posted, we’ve teamed up with Abbey Dawn by Avril Lavigne to offer the rocker’s brand new shoe and handbag collection to our members at exclusive prices. To celebrate our biggest launch of the eyar, we bring you The Best Damn Outfit contest! Two grand-prize winners and their guests will get behind the velvet ropes at our Abbey Dawn launch party in Hollywood and VIP access to a private performance by Avril herself. The winners will get the rockstar treatment: a 3-day, 2-night stay at The Standard hotel in Hollywood, roundtrip airfare, limo transportation and dinner at an iconic Hollywood restaurant. We also have 13 runners-up prizes (like the ENTIRE Abbey Dawn collection!). How cool is that?