Behind The Scenes, Insider Access

Step Inside The JustFab Flagship Store Grand Opening

JustFab.com Debuts Los Angeles Flagship Store


On Saturday, September 14th, we opened the doors to our flagship store to welcome in brand ambassadors, bloggers, the media, and fans to our grand opening event. We were thrilled when RackedLA gave our fans a sneak peak of the location, but we couldn’t wait to fill the 2,000-square-foot boutique, at the Glendale Galleria,Β  with fabshionistas.

JustFab Co-CEOs, Adam Goldenberg and Don Ressler, and President, Kimora Lee Simmons were in attendance with their families. It was a rare and special opportunity to see the amazing team behind JustFab (executives and staff) celebrating with their biggest fans.

Don, Kimora, and Adam | Photo by John Sciulli/Getty Images for JustFab

Don, Kimora, and Adam | Photo by John Sciulli/Getty Images for JustFab

Prior to the event, we had a private reception for the media and brand ambassadors.Of course, Johnny Anastacio was there, being FAB with his girls, Hana Mae Lee (yes, from Pitch Perfect) and Remington Nelson (model & vlogger). Other notable guests include our style panelists: Nina Lenders and Angela Fink.

johnny-blog

Photo by John Sciulli/Getty Images for JustFab

A total of 30+ Brand Ambassadors flew in from around the country to attend a special “Champagne and Desserts” reception. The reception included bottomless champagne, gourmet desserts, hunky waiters, and a special meet and greet with Kimora. She couldn’t believe how many fans came to support the grand opening.

Photo by John Sciulli/Getty Images for JustFab

Kimora with brand ambassadors | Photo by John Sciulli/Getty Images for JustFab

As the private event was in full swing inside the store, the crowds started to line up outside. Hundreds of people were anxious to make a purchase and, most of all, meet Kimora!

To catch some of the real time photos shared during the event, search #JustFabFlagship. You can also see more photos in our Facebook Gallery!

About Natasha K
Natasha is the Director of Social Media at JustFab; a nomad who has lived in 8 cities; and a proud member of the Social Media β€œSocialites”. Before JustFab, she led the social media program at indie e-tailer ModCloth. Her personal style can be described as girly, casual and vintage-inspired. Outside of social media and fashion, she is passionate about dancing, crafting, social good initiatives and writing. She has been the publisher of SAPNAmagazine.com, an e-zine for South Asian-American women, since 2004.


read all posts by Natasha K
COMMENTS

3 comments
PamelaFowlerGreene
PamelaFowlerGreene

The pictures are great and being at the store was even better! Thank you Natasha, Claudia, Johnny, RussellΒ and Natalie for always being ready to answer our inquiries and make it an exciting event!!

LourdesAcasio
LourdesAcasio

This was amazing! Thank you Natasha & Claudia for all you did for all of the BAs, we had a BLAST!!!