On Saturday, September 14th, we opened the doors to our flagship store to welcome in brand ambassadors, bloggers, the media, and fans to our grand opening event. We were thrilled when RackedLA gave our fans a sneak peak of the location, but we couldn’t wait to fill the 2,000-square-foot boutique, at the Glendale Galleria, with fabshionistas.
JustFab Co-CEOs, Adam Goldenberg and Don Ressler, and President, Kimora Lee Simmons were in attendance with their families. It was a rare and special opportunity to see the amazing team behind JustFab (executives and staff) celebrating with their biggest fans.
Prior to the event, we had a private reception for the media and brand ambassadors.Of course, Johnny Anastacio was there, being FAB with his girls, Hana Mae Lee (yes, from Pitch Perfect) and Remington Nelson (model & vlogger). Other notable guests include our style panelists: Nina Lenders and Angela Fink.
A total of 30+ Brand Ambassadors flew in from around the country to attend a special “Champagne and Desserts” reception. The reception included bottomless champagne, gourmet desserts, hunky waiters, and a special meet and greet with Kimora. She couldn’t believe how many fans came to support the grand opening.
As the private event was in full swing inside the store, the crowds started to line up outside. Hundreds of people were anxious to make a purchase and, most of all, meet Kimora!